Privacy policy

This policy explains how BRIGHTVALE SUPPLY LLC, trading as brightvalesupply, handles personal information when you visit brightvalesupply.shop, purchase goods or contact us.

Who we are

BRIGHTVALE SUPPLY LLC is responsible for personal information processed for our retail business, except where a service provider acts as an independent controller for its own services.

Correspondence address: 1640 Leestown Rd, Lexington, KY 40511, United States
Email: support@brightvalesupply.shop
Telephone: +44 7843 525728

Information we collect

Depending on your interaction with us, we collect:

  • Your name, email address and telephone number.

  • Billing and delivery addresses.

  • Order details, payment status, delivery records and return information.

  • Account details, if you create an account.

  • Customer service messages and information you provide.

  • Technical information, including IP address, browser, device and website interactions.

  • Cookie choices and marketing preferences.

Payment providers process payment credentials under their own privacy and security arrangements. We receive transaction information necessary to manage your purchase.

Purposes and lawful bases

We use personal information to:

  • Process payments, fulfil orders, arrange delivery and handle returns, to perform our contract with you.

  • Answer enquiries, to take steps at your request before a purchase, perform a contract or pursue our legitimate interest in providing customer support.

  • Keep legally required records and respond to lawful requests, to comply with legal obligations.

  • Protect the website, prevent fraud and manage disputes, for our legitimate interests in operating a secure business.

  • Send optional marketing where permitted by law, using consent or another applicable lawful basis.

  • Operate website features and, where enabled, measure performance or advertising effectiveness in accordance with applicable law and your choices.

Where processing relies on consent, you may withdraw it at any time without affecting earlier lawful processing.

Service providers and sharing

Our store is hosted on Shopify. We share information where necessary with Shopify, payment providers, delivery and fulfilment partners, customer support providers, professional advisers and authorities where legally required.

Optional analytics, advertising, email or review services, where enabled, may process relevant information in accordance with applicable law and your choices. Information about optional tracking technologies is available through the website’s cookie controls.

Shopify may also process certain information as an independent controller. See https://www.shopify.com/legal/privacy and https://privacy.shopify.com for further information.

Cookies and privacy choices

Necessary technologies support checkout, security and other essential website functions.

Optional technologies may support analytics, personalisation or advertising where enabled. Where consent is required, we request it through our cookie controls before using those technologies.

You can accept, reject or change optional cookie preferences through those controls. You can also manage cookies through your browser, although blocking necessary cookies may affect website functionality.

International processing

Our company is based in the United States. Shopify and other service providers may process information in the UK and other countries.

Where applicable law restricts a transfer, an appropriate transfer mechanism is required, such as an applicable adequacy arrangement or approved contractual safeguards. Contact us for information about the safeguards relevant to your personal information and how to obtain a copy.

Retention

We retain information only for as long as reasonably necessary for the purposes described in this policy.

Retention depends on the type of information, the customer relationship, accounting and legal requirements, fraud prevention needs and unresolved disputes. We delete or anonymise information when it is no longer required, subject to necessary backup retention and legal obligations.

Your rights

Depending on applicable law and the circumstances, you may request access, correction, deletion, restriction of processing or a portable copy of eligible information.

You may object to processing based on legitimate interests. You have the right to object to direct marketing at any time.

Where consent is used, you may withdraw it at any time. Marketing emails, if sent, include an unsubscribe option.

Send requests to support@brightvalesupply.shop. We may need proportionate information to verify your identity. We normally respond within one month, subject to lawful extensions.

You may complain to the UK Information Commissioner’s Office at https://ico.org.uk/make-a-complaint/. You do not need to contact us first.

Required information and automated checks

Certain contact, delivery and payment information is necessary to fulfil an order. Without it, we may be unable to complete your purchase.

Payment and fraud prevention providers may use automated checks under their own notices. Contact us if you need help with an affected order or wish to raise a data protection concern.

Security and updates

We use reasonable technical and organisational safeguards appropriate to the information processed. No online system can guarantee absolute security.

We may update this policy when our practices or legal requirements change. The latest version and update date will appear on this page.